Engineering lead, building products people actually love.
My favourite thing is building products that make complex things simple. Seeing people get enthusiastic about the products I make is my biggest reward.
For the last four years I led the front-end team at Leviosa, where we built an electronic health record that clinics use all day, every day. Most of my career has been at startups, where you end up doing a bit of everything: branding, big-picture product, the details of the implementation, and sitting down with customers to hear how it's going.
I started programming for the web in 2003, and I've watched the web go from simple HTML pages to the applications people live and work in. Recently AI has transformed where my time goes. The stack matters less than it used to, and working out what to build is now the real challenge.
–
Front-end team lead
Led the front-end team developing an electronic health record for healthcare clinics.
–
Full-stack software engineer
Built a design studio’s client websites from its designers’ designs.
–
Front-end developer
Built the front end of an environmental accounting product that companies use to track and report their environmental data.
An electronic health record that clinics use all day, every day. I led its front end and design for four years, giving healthcare workers tools that simplify their lives rather than feeling like endless hoops to jump through.
Six years taking a front end from nothing to production, for software that companies use to account for their environmental footprint. The biggest step was making it work for corporate groups: each subsidiary sees its own data, it all pools upward, and I planned that across the stack.
For an organisation whose whole purpose is reaching people who don't yet speak Icelandic, a website only in Icelandic was the barrier. I built the interface that opens theirs in over a hundred languages.
The museum's designers wanted one colour treatment across every image on the site. I did it with SVG filters, and added a control in the CMS so the editors can apply it to new images themselves.
A hotel group's website is where a slow page costs a booking. I built its front end end to end, the booking flow included, while a colleague built the back end.
In a small startup the team lead is also the senior engineer. At Leviosa I hired the team, set the coding patterns, took part in product decisions and made sure everything fit together on the front end. I enjoy that mix of people, product and code.
Products people love come from understanding what they actually need, which is rarely the same as what they first ask for. I make a point of talking to the people who use what we build, and of bringing what I hear back into the product.
Good front-end work is mostly invisible: the page loads quickly, the text is readable, everything works from the keyboard, and nothing gets in the way. I have been building for the web for over twenty years and I still care about those basics more than anything else. At Leviosa that meant writing the accessibility standard the team worked to, and owning front-end security, which a third-party audit found in good shape.
–
University of Iceland
–
University of Iceland
I am a father, son, brother and uncle. I live in Reykjavík with my two daughters. Fatherhood is both an exciting and deeply humbling task, where you learn skills you never knew you lacked.
I'm a member of Flugbjörgunarsveitin í Reykjavík, a volunteer search and rescue team, and finished its two years of training in the spring of 2026: first aid, mountaineering, swiftwater rescue and searching for missing people. In the summer of 2026 I started paragliding. I'm a new pilot, and I love it.
Coffee is not only an addiction but also my hobby, because the rabbit hole keeps getting deeper and deeper. It is highly scientific, and it takes skilful craftsmanship.
CTO, Leviosa
Co-founder, Kolofon